Michael Harpur A2 Media blog
Evaluation
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Underneath certain parts of the documentary, a music bed was added to keep the audience’s attention. The music we used was relevant to our documentary, all songs were about driving or cars and this was important as it kept with the theme of our documentary. We chose ‘baby you can drive my car, the Beatles’ ‘Cars, Gary Newman’ ‘Shut up and drive, Rihanna’ and ‘ jcb song, nizlopi’ we decided to use all of these songs because they would appeal to our target audience but they would also appeal to the older market too. Therefore people who were of the older generation who wanted to learn to drive could also watch this documentary. We needed to use fresh songs that people would know and by using music from an artist like Rihanna would appeal to the younger market whilst the other songs used within the documentary would again appeal the a different viewer.
Mise-en-scene of our documentary was vitally important in keeping the audience’s attention, we decided to interview a driving instructor inside his instructor car, and we did this because we wanted to give that friendly feeling about him that people don’t need to feel scared when wanting to learn to drive, because it’ll be a calm friendly atmosphere. We also used a blue screen; this enabled us to add whatever we wanted, and gave us total control, instead of just have the interview in a set place.
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Again with the radio trailer, this didn't really challenge the original codes and conventions. We made a advert that would be catchy and what people would remember. Having this meant that people would know it was an advert, which could be played on the radio. Essentially we had to make it appeal to our target audience so that they would eventually watch the documentary after they'd heard the advert. We then used clips from the original documentary it order to link them both together and having this meant that they could relate to what the products had to offer. I ended up listening to other radio adverts in order to get some inspiration of what my documentary could consist of. All radio adverts that I listened to consisted of the time, day and channel in which the documentary would be shown on, but also the slogan that went along with it, which would essentially drawn the audience in, with its snappy and rememberable slogan.
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http://www.slideshare.net/harpur91/evaluation-q2-6503450
3. What have you learned from your audience feedback?
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4. How did you use media technologies in the construction and research, planning and evaluation stages?
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Audience Feedback
Looking at what people said about my documentary, radio advert and print advert I've learnt a lot of valuable information when making documentaries. And if I was to do it again, I would change a lot of things, I'd have things set out ready so the making of my documentary would run smoothly.
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The following questions were asked in order to gain myself feedback from my target audience, these questions help me gather a clear understanding of what people thought about the 3 ancilliary texts I had produced.
1. did you follow the narrative within our radio trailer?
2. did you think the background music was suitable?
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1. do you find the poster appealing?
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1. did you find the documentary informative?
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After getting the feedback, I was able to understand what I had done wrong but also what I had done good, by using these methods, I found that people were happy to give me feedback because of easy to use method of viewing. Therefore using such technologies helped me gain a non biased feedback, because people were able to comment on how they actually felt.
Newspaper Advertisement Production
Therefore we decided to use a ripped L plate, in order to signify that this documentary was about driving, but not just about learner drivers. It had a more broader audience in which it could appeal too. Even though our main focus was for teenagers, we thought that it would be suitable for all ages who may be learning to drive. Thus making this poster as broad as we could, might attract not only young drivers but anyone person who is in process of learning to drive.
First of all, creating a layer for the poster was the first main thing we needed to do, we placed white background as a simple start, copied our focus picture onto this background and cut it out so all that you could see were a pair of hands and the ripped L plate. We decided to do this because we didn't want the background of the photo to distract our audiences attention.
After this, we decided to play about with the background changing it to black, and increasing the size of our main photo. We also had a little play about with text, to see what our poster could actually look like.
At this point, we had played around with our print advert, but this wasn't finished here, we also had to add the Channel 4 logo onto our documentary, to show what channel this would be broadcast on, and the time and date was also an important part of our print advert. As it would enable people to tune in, if they wanted to watch this documentary.
In making this final practice poster, we had to make sure each layer was in a specific place in order for the poster to turn out the way we wanted, and that we didn't want things to be out of place this would then start to make the poster unprofessional and we didn't want that.
After clear discussion, we finally decided on a slogan and a specific colour scheme to make our poster look more official. We moved the title and date and time to the bottom left hand side, but we also moved our slogan next to it. This enabled us to produced an official like poster for our docmentary.
Drafting Newspaper Advertisement
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