Target Audience Research

Learning to Drive Questionnaire

Q1: Age:

Q2: Gender: Male Female

Q3: What is your favourite TV Channel?

Q4:What time do you watch TV?

Q5:What is your favourite colour?

Black White Silver Other
If other please state ..............................................................................

Q6:Why do you want to drive?

Q7:Would it make a difference if the driving instructor was male or female?

Yes No

Q8: Is there an urgency to buy your first car once you’ve passed you test?
Yes No

Q9: If you could have any car, what would it be and why?

Q10: Is there a pressure to pass your driving test first time round?

Yes No

Q11: How many lessons do you think you need before your ready to take your driving test?
5 10 15 20 25 30+

Q12: What forms of transport do you use now, and is driving a better way to travel?
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Q13: On a scale of 1- 10, 1 being the hardest, how difficult would you say the theory test is?
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Q14: How many times did it take for you to pass your theory test?

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Q15: Do you find driving easy?
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Q16: When did you learn to drive?
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Q17: Where you nervous when you first got in a car?
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Q18: What is your opinion of the new driving test being brought forward in October 2010?
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Q19: Do you prefer a strict or laid back driving instructor?

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Q20: What age do you think it is appropriate to drive?
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