Within radio advert relitively simple audio is used to sell the prduct. The same voiceover is used which was used within the documentary, therefore this would link both together.
The radio advert is clear and specfic, stating the title of the docmentary, the slogan, the channel its shown on and the time its being shown.
Underneath the voiceover there is a simple music bed, which is related to the topic of the documentary, to again this would link both products together.
Also, vox-pops and relivant pieces of information used within the documentary can be used within the radio advert.
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