Newspaper Advertisement Production

Creating a suitable print advert would be hard work, we have to look the specific codes and conventions of print adverts, to gain this knowledge of what our official poster would consist of. We found out that, one main focus image is needed as we don't want to detract attention to what the actual documentary is about.

Therefore we decided to use a ripped L plate, in order to signify that this documentary was about driving, but not just about learner drivers. It had a more broader audience in which it could appeal too. Even though our main focus was for teenagers, we thought that it would be suitable for all ages who may be learning to drive. Thus making this poster as broad as we could, might attract not only young drivers but anyone person who is in process of learning to drive.

First of all, creating a layer for the poster was the first main thing we needed to do, we placed white background as a simple start, copied our focus picture onto this background and cut it out so all that you could see were a pair of hands and the ripped L plate. We decided to do this because we didn't want the background of the photo to distract our audiences attention.

After this, we decided to play about with the background changing it to black, and increasing the size of our main photo. We also had a little play about with text, to see what our poster could actually look like.
At this point, we had played around with our print advert, but this wasn't finished here, we also had to add the Channel 4 logo onto our documentary, to show what channel this would be broadcast on, and the time and date was also an important part of our print advert. As it would enable people to tune in, if they wanted to watch this documentary.

In making this final practice poster, we had to make sure each layer was in a specific place in order for the poster to turn out the way we wanted, and that we didn't want things to be out of place this would then start to make the poster unprofessional and we didn't want that.

After clear discussion, we finally decided on a slogan and a specific colour scheme to make our poster look more official. We moved the title and date and time to the bottom left hand side, but we also moved our slogan next to it. This enabled us to produced an official like poster for our docmentary.